European Week of Sport Kicks Off in Ukraine on September 23 with Ambassador Oksana Livach

Launching the European Week of Sport Across Ukraine

According to НОК: Starting September 23, Ukraine will join the continent-wide celebration of the European Week of Sport, this year themed "Be Active Your Way" (#BeActive your way). The initiative encourages Ukrainians to embrace physical activity and adopt healthier lifestyles.

Leading this campaign as Ukraine's ambassador is Oksana Livach, a distinguished freestyle wrestler. Livach is a two-time Olympian, a World Championship bronze medalist, and a three-time European champion in freestyle wrestling. She invites all Ukrainians to participate in activities that promote sports development nationwide.

The Importance of European Week of Sport

The slogan for this year emphasizes a personalized approach to staying active, urging everyone to discover their own unique way to engage in physical activity.

In the face of modern challenges, the European Week of Sport plays a vital role in boosting public engagement in exercise across Ukraine. With ambassadors like Oksana Livach inspiring the population, the campaign aims to foster a more active lifestyle that can enhance both the health and well-being of Ukrainians.

As Ukraine gears up to celebrate the European Week of Sport, it is important to recognize the significance of physical activity in our daily lives. This initiative aligns with the recent observance of Ukraine’s Physical Culture and Sports Day, which also emphasizes the importance of sports and wellness in fostering community strength and resilience. Engaging in these activities not only promotes health but also unites people in a shared pursuit of excellence.