Adobe Brings a Powerful AI Assistant to Photoshop, Premiere, and Illustrator

Adobe Integrates Its Firefly AI Assistant

According to НВ — Техно: On June 19 at 12:00, Adobe announced the integration of its Firefly AI Assistant into Creative Cloud applications, including Premiere, Photoshop, Illustrator, InDesign, and Frame.io. Starting June 18, users can access a public beta version of the assistant, gaining new tools designed to streamline creative workflows. A standout addition is the Elements feature, which lets users save characters, locations, and objects for reuse across projects.

Expanded Capabilities of the AI Assistant

Adobe is also equipping the AI Assistant with a fresh set of creative skills. The assistant can now:

• build brand identities;
• apply style, logo, and color schemes to content;
• create rough edits from multiple video clips;
• generate videos from storyboards.

These features significantly broaden what users can achieve with video and graphic content.

The AI Assistant appears as a sidebar interface, making it easy to interact with its new functions. Meanwhile, the Firefly creative AI studio remains in closed beta, with access granted through a waitlist. This rollout shows Adobe’s continued push to deliver innovative tools for creative professionals, enhancing both their experience and productivity when producing content.

The integration of the Firefly AI Assistant into Adobe’s product lineup highlights the growing role of artificial intelligence in the creative field. These new capabilities could transform how graphics and video work is approached, allowing designers and content creators to focus more on creativity and less on repetitive tasks. It also signals a trend toward greater automation within creative industries, which may reshape future career paths in this domain.