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Skims Bikinis Over Leggings: US Olympians Debut a Bold New Look for the 2026 Games

American athletes in Skims bikinis at the 2026 Olympics
Спортсмени США показали новий стиль, поєднуючи бікіні з легінсами для Олімпійських ігор 2026 року. Photo: Главком

US Speed Skaters and the Skims Brand

According to Главком: American speed skaters Sarah Warren and Greta Meyers have sparked conversation in the sporting world by posting a video of themselves posing in Skims bikinis worn over their training leggings. This move has drawn attention because Skims has been an official partner of Team USA since 2020. The brand supplies athletes with underwear, socks, and loungewear, while the official parade and competition uniforms remain the domain of partners Ralph Lauren and Nike.

Founded by Kim Kardashian in 2019, Skims is now preparing for its fourth Olympic partnership, having been involved with Team USA for Tokyo 2020, Beijing 2022, and Paris 2024. The company, valued at over $4 billion, offers an inclusive size range from XXS to 4X. To promote its limited-edition 2026 Olympic collection, Skims has enlisted top stars from the American team.

Prominent Athletes Featured in the Campaign

Among the athletes modeling for Skims is figure skater Madison Chock, a three-time world champion and Olympic gold medalist in ice dance. Another featured model is celebrated bobsledder Kaillie Humphries, a World Cup medalist. Paralympic alpine skier Dani Aravich also participated in the shoot.

In comments on the video, Sarah Warren noted:

“We got a little creative to get the set ready for the Winter Games.”

Kim Kardashian emphasized the significance of the new collection, stating:

“This collection celebrates courage and excellence. I am proud that Skims helps athletes feel confident on their path to gold.”

In a separate development, decorated former Russian speed skater Sofia Torup will miss the 2026 Winter Olympics in Milan and Cortina d'Ampezzo.

This news highlights the growing intersection of fashion and elite sport, where brands leverage athlete partnerships for visibility. The involvement of high-profile Olympians underscores how athletic prestige can drive commercial campaigns and shape public perception ahead of major events. While Skims capitalizes on this trend, the absence of a veteran competitor like Torup will also impact the competitive landscape of the Games themselves.

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