Complimentary Online Webinar
Join a free webinar on November 10 at 12:00 PM Kyiv time, hosted by communication strategist Veronika Kobzysta. Designed specifically for public organizations and government institutions, this session will address the challenges of resistance to change and burnout in social communications. Veronika will explore why people often reject beneficial changes and share effective techniques for addressing resistance without applying extra pressure.
The one-hour webinar requires prior registration via a Telegram bot or Google form. With over a decade of experience in reform communication, crisis management, and public engagement, Veronika Kobzysta has supported major reforms in key Ukrainian ministries, including:
- Ministry of Health
- State Service for Children Affairs
- Ministry of Economic Development, Trade, and Agriculture
- Ministry of Education and Science
Who Should Attend
This webinar targets leaders, communication professionals, and project managers working within NGOs and governmental bodies. Participants will gain insight into why resistance to change rarely stems from a lack of information and what underlying factors contribute to it. The discussion will also cover how prolonged exhaustion from ongoing conflict affects people's ability to process information. Additionally, Veronika will introduce behavioral economics strategies to engage with audiences gently, avoiding coercion.
All registered attendees will receive a checklist and a recording of the webinar after the live event.
“Veronika Kobzysta highlighted the significance of this topic for today’s communication practices.”
This webinar highlights the pressing issue of resistance to change in contemporary society, especially amid crisis situations like war. By involving representatives from civil society and government sectors, the event aims to enhance communication approaches that support effective reforms and help society adapt to evolving challenges.