Launch of the Tokyo Enmusubi App
In September 2024, the Tokyo metropolitan government introduced a dating application called Tokyo Enmusubi, designed to address Japan’s declining birth rate. By June 30, 2026, the service had facilitated 265 marriages and reported 760 couples in serious relationships. Surveys indicate that roughly 70% of individuals interested in marriage were not actively seeking partners, a factor that motivated the creation of this platform.
Registration Requirements and Statistics
Tokyo Enmusubi enforces strict registration conditions, including documentary proof of single status and an online interview. Out of approximately 36,000 applicants, only 16,000 were accepted, reflecting the program’s high standards. The app also employs a three-tier AI-based compatibility assessment system to more accurately identify potential matches.
Japan’s birth statistics for 2025 recorded 671,236 births—the tenth consecutive annual decline. Deaths reached 1.6 million, and the fertility rate stood at 1.14. Despite these troubling figures, the number of marriages in 2025 saw a slight increase, possibly indicating a positive impact from the Tokyo Enmusubi service on the country’s social landscape.
As one participant remarked, ‘It felt like a last chance before turning forty—like a turtle.’
Many users view this opportunity as a significant milestone in their lives. Given its objectives, the Tokyo service could prove pivotal in improving the nation’s demographic situation. This news was published on July 30 at 8:00 a.m. The introduction of the Tokyo Enmusubi app is part of a broader strategy by Japanese authorities to combat a demographic crisis marked by falling birth rates and an aging population. With economic development and social programs threatened by a shrinking young workforce, the success of this service may represent a critical step toward stabilizing Japan’s demographic trends. Monitoring the program’s future outcomes and its effect on marriage statistics in the coming years will be important.