Online Event: COLD START-5
The online event COLD START-5 is scheduled for January 29, 2026. It will focus on practical strategies for Ukrainian hotels to attract foreign tourists without needing to raise their marketing budgets. The featured speaker will be Anastasiia Danyliuk, who will share actionable advice and methods.
Speaker and Presentation Focus
Anastasiia Danyliuk holds the position of COO at VISIT Ukraine and Visit World and also chairs the 'Kyiv Tourist' Association. She brings over 7 years of experience in tourism and state regulation. Her presentation will center on the critical question:
'How can Ukrainian hotels attract international guests and boost bookings today without spending more on advertising?'
The event will cover several key areas, including:
- Leveraging VISIT Ukraine as a powerful new sales channel for hotels;
- Effective methods for reaching an international audience during their travel planning stage;
- Real-world case studies and the tangible benefits of partnership from the very first months;
- Booking tools that operate around the clock.
Attending will provide hoteliers with valuable knowledge and tools to succeed in the international market. This event is particularly timely as the global travel industry continues to evolve post-pandemic, making efficient marketing more crucial than ever.
The COLD START-5 event represents a significant step in revitalizing Ukraine's tourism sector following the challenges posed by the pandemic and other economic pressures. Attracting foreign tourists without major advertising expenditures could be a key factor in enhancing the competitiveness of Ukrainian hotels globally. Insights from experts like Anastasiia Danyliuk can help hotels adapt their strategies to current conditions and identify new avenues for growth.