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Apple Unveils Under-Display iPhone Camera for the First Time While Ray-Ban Meta Smart Glasses Spark Privacy Concerns

На виставці Apple представила нову камеру для iPhone, що тепер буде захована під екраном, а також розглянула питання конфіденційності, пов'язане з очками Ray-Ban Meta. Photo: НВ — Техно

Emerging Tech and Its Privacy Challenges

Apple has introduced a groundbreaking feature in its new iPhone Duo: the front-facing FaceTime camera is now embedded beneath the 7.6-inch internal display. This innovation has captured widespread attention, exemplified by a viral video on the Time Travel Visuals YouTube channel, which has amassed 19 million views showcasing the camera disappearing beneath the screen. Meanwhile, Ray-Ban Meta smart glasses, a collaboration between Meta and EssilorLuxottica, dominate 76% of the global smart eyewear market. In 2025 alone, these companies sold 7 million units.

Despite the popularity of these devices, concerns about privacy are mounting. Early in 2026, the French data regulator CNIL surveyed 2,128 adults to assess public sentiment. Their findings revealed that:

  • 67% of participants view smart glasses as a threat to personal privacy;
  • 81% believe using smart glasses increases the likelihood of being photographed or recorded without consent compared to smartphones;
  • Nearly 90% expressed worry over covert recording by smart glasses without warning.

These anxieties have led to legal actions: Paris prosecutors opened a criminal investigation in September 2026 related to unauthorized filming on smart glasses, including allegations of sexual harassment involving non-consensual recording of women. In Germany, human rights group HateAid filed a complaint against Meta, EssilorLuxottica, and Ray-Ban Meta retailers in August 2026. Responding to these risks, the UK Cinema Association banned smart glasses in several movie theaters to prevent piracy.

Adjusting Technology to Privacy Demands

Manufacturers are working to address these privacy issues. The second generation of Ray-Ban Meta glasses features a camera that automatically disables when the Capture LED indicator is covered. Meta also introduced a 2026 update that detects tampering with the LED indicator on the glasses. However, many users remain uneasy due to the lack of clear recording signals. According to CNIL’s survey, 29% of respondents want a visible light indicator during recording, 18% prefer an audible alert, 26% favor a combination of signals, and 23% wish to receive recording notifications directly on their smartphones.

“If a device listens to and watches your entire life, most people won’t want that data stored on a cloud server.”

Sam Altman

A Reddit user in the r/technology community commented on smart glasses: “I’m just going to assume anyone wearing those is recording 100% of the time they have them on and act accordingly.” This reflects ongoing societal debates about privacy and ethical use of such wearable technology.

As consumer electronics advance with devices like the iPhone Duo and Ray-Ban Meta smart glasses, privacy concerns grow in tandem. While these innovations offer exciting new capabilities, the ethical implications surrounding their usage demand heightened attention from both manufacturers and regulators. It is crucial for society to actively engage in discussions to strike a balance between technological progress and the fundamental right to privacy.

As privacy concerns continue to surround smart eyewear, manufacturers are exploring alternatives to traditional designs. For instance, Meta's upcoming Luna smart glasses will notably feature no cameras, aiming to address these rising anxieties while still offering advanced technology. This shift highlights the industry's response to consumer demand for privacy-conscious innovations.