Music producer Yuriy Nikitin explained why Irina Bilok decided to enter the Russian-speaking market, even though she had already had successful albums in Ukrainian. The singer and producer made a joint decision to focus on the Ukrainian language for the first 10 years of her career, not hesitating in the face of pressure from the industry and audiences.
We agreed that we would build a career in Ukrainian. This position was brave... When we said we were building a career in Ukrainian, they asked us: 'What language? Are you confused?' - Nikitin said.
After a successful decade on the Ukrainian stage, Irina Bilok chose to present herself to the Russian audience. According to the producer, this decision was thoughtful, not driven by changes in musical tastes – it was a conscious strategy of the artist.
This was a conscious position. At that time, society was bilingual, there were no radical fluctuations... We dedicated some time to creativity in the Ukrainian language. Then we switched to Russian. It was normal and natural at the time.
Recently, Yuriy Nikitin decided to give Irina Bilok the copyright to all her songs, which became the most valuable gift for the singer.
Irina Bilok's composition in the Russian-speaking market is not only a strategic move but also a confirmation of the artist's growth and success on a broader stage. The produced decision demonstrated professionalism and openness to new challenges.