The90 Gem Makes Its Debut
Stacey Salvi, the former head of Fitbit, has founded a new company that introduces a pendant called The90 Gem. This device tracks ultraviolet (UV) radiation, making it a practical accessory for anyone monitoring sun exposure on their skin. The news of the pendant's launch was published on June 12 at 4:00 PM.
Salvi spent eight years at Fitbit, which Google acquired in 2021. The90 Gem is equipped with sensors that measure both UVA and UVB rays, sending the data to an app that creates a personalized skin profile for the user. As a result, the pendant not only serves as a piece of jewelry but also functions as a skin safety monitor during time spent in the sun.
Pricing and Features
The final price of The90 Gem will be $300. However, early buyers can purchase the pendant at a discounted rate of $200 for a limited time. Notably, the modular design of this smart jewelry item allows it to be worn as a detachable necklace, offering convenience and the ability to pair it with different outfits throughout the day.
According to startup The90, 'the modular design of the smart jewelry piece — The90 Gem, crafted as a high-quality detachable necklace, provides UV tracking in the form of an accessory.'
It is worth noting that in 2020, the European Commission approved Google's acquisition of Fitbit Inc. for $2.1 billion, imposing conditions to protect Fitbit user data. These conditions are relevant in the context of new technologies emerging in health and safety fields.
The pendant also reminds users when it is time to seek shade, enhancing its practicality.
The launch of The90 Gem reflects a growing trend of merging technology with fashion, enabling consumers to look stylish while also caring for their health. Innovative solutions like this pendant could become essential tools in preventing skin conditions, including skin cancer, by enabling timely monitoring of UV exposure.