Exchange rate of the hryvnia to the euro: new records and challenges
On January 12, 2026, the National Bank of Ukraine set the official exchange rate of the hryvnia to the euro at 50.17 UAH. This figure became a record for our currency, which will undoubtedly affect import prices in Ukraine. The exchange rate of the hryvnia to the euro fluctuates between 49.90–50.20 UAH/euro, indicating instability in the currency market.
Experts' forecasts and reasons for delay in price increase of goods
The rise in the euro rate is noted against the backdrop that most goods for sale were imported at the rate of 43 UAH/euro. This means that from the moment of import to the current rate, the cost of goods may change significantly. Experts predict that the rise in prices for goods cannot be avoided, but it will be stretched over time. According to analyst Oleksiy Plotnikov,
“Current stabilization of the hryvnia relative to the euro depends not so much on the internal policy of the National Bank, but on the situation in the global market.” - Oleksiy Plotnikov
The main reasons for the delay in price increases of goods may include:
- December stocks,
- import 'buffer',
- time lag.
Currently, there are certain stocks of goods in the market that were imported earlier at a lower rate, which may delay price increases. However, in the conditions of further growth of the euro rate and the overall economic situation in Ukraine, consumers should be prepared for changes in pricing policy.
The increase in the euro rate against the hryvnia in Ukraine reflects general trends in the global currency market and may indicate potential challenges for the country’s economy. In conditions of instability in the currency market, Ukrainian consumers should be ready for a possible increase in prices for imported goods, which may occur in the near future. The situation also emphasizes the importance of monitoring external economic factors to assess the stability of the national currency and potential consequences for the domestic market.