The COLD START-5 Forum
On January 29, 2026, the COLD START-5 Forum will convene to focus on the expansion of Ukraine's hotel sector. This event will bring together major industry figures to explore emerging trends and development opportunities for hotels across the country. The forum is a significant gathering for an industry that is crucial to economic recovery and international engagement.
Forum Participants
A key participant will be Visit Ukraine, the nation's leading tourism platform. Serving as a new booking channel for hotels, Visit Ukraine provides innovative solutions designed to boost operational efficiency for the hospitality business. As the number one resource for foreign tourists, the platform is a vital player in Ukraine's travel services market.
'The COLD START-5 Forum is notable for its timeliness, given the increasing global interest in Ukraine as a travel destination.'
The event is poised to become an essential venue for sharing expertise and ideas to advance the national hotel industry. It further underscores the critical need for collaboration between private companies and government institutions to foster a favorable environment for hotel business growth and attract foreign investment into this sector.