Partnership between GGBET and the Basketball Federation of Ukraine
The bookmaker brand GGBET has signed a title sponsorship agreement with the Basketball Federation of Ukraine (BFU) to promote Ukrainian basketball. This partnership will be an important step in supporting sports in Ukraine, especially during the current war.
Plans and goals of the partnership
The partners plan to launch a series of creative initiatives in digital channels that will help draw attention to basketball and expand its audience. Sergey Mishchenko, CEO of GGBET, noted:
“For the company, this partnership is an important stage in the systemic support of Ukrainian sports and expanding the audience.” - Sergey Mishchenko
The President of the Basketball Federation of Ukraine, Mykhailo Brodskyi, emphasized that their mission is to ensure that basketball in Ukraine develops and remains visible to fans, media, and partners. The partnership between GGBET and the BFU opens new opportunities for the development of basketball culture in the country, which is especially important in these challenging times.
This agreement between GGBET and the BFU may become a key factor in rekindling interest in basketball in Ukraine and supporting athletes during this difficult period. The partnership highlights the efforts of the private sector in promoting sports development in the country, which can positively impact the morale of society and promote a healthy lifestyle. In times of war, supporting such initiatives is especially valuable for preserving sports culture and engaging youth in active recreation.