GGBET Sponsorship and the Ukrainian 3x3 Basketball Championship
The betting brand GGBET has become the title sponsor of Ukraine’s 3x3 basketball championship, as well as the title sponsor for both the men’s and women’s national basketball teams of Ukraine. The 2026 championship consists of seven stages, the first of which took place on June 14 at the VDNG exhibition center in Kyiv. A total of 28 teams competed, with the Game Up squad emerging as the winner. The championship final is scheduled for August 29–30 in Kyiv.
GGBET Chairman Serhiy Mishchenko stated: '3x3 basketball is fast, spectacular, and deeply rooted in street culture. For us, it’s the perfect example of a mass sport that has evolved from local courts to the Olympic stage and deserves systematic support. As the title sponsor of the Ukrainian Championship, we aim to strengthen the tournament, create engaging content around it, boost its media presence, and help popularize basketball.'
Ukraine’s Women’s Team on the International Stage
On the global stage, the Ukrainian women’s national basketball team finished sixth at the 2026 World Championship held in Warsaw. This tournament marked the team’s seventh appearance in history and their second consecutive one. The women’s team won their group and advanced to the playoffs for the first time since 2017. Ukraine also went undefeated in qualifying for the 2026 European Championship. The women’s team’s best results at world championships remain:
- Silver in 2016
- Bronze in 2017
The 2026 Ukrainian Championship also spans multiple cities, including Zhytomyr, Vinnytsia, Lutsk, Khmelnytskyi, and Ivano-Frankivsk. The top two teams from each stage will advance to the final, promising highly competitive matchups among participants.
GGBET’s sponsorship represents a significant step for the growth of basketball in Ukraine, particularly in the 3x3 format, which is gaining popularity internationally. Securing such partners can positively impact tournament funding and organization, as well as boost interest in the sport among younger audiences. At the same time, the women’s national team’s success at the World Championship highlights the rising level of Ukrainian basketball and its potential for further development on the global stage.
As the excitement builds around the Ukrainian 3x3 Basketball Championship, fans will also be eager to discover how the national team is preparing for international competitions. Recently, the Ukrainian squad learned about their rivals for the upcoming World Cup, a crucial event that could shape their future in the sport. For more details on their upcoming matches and opponents, check out the full story here.