Italy's Tourism Surge Highlights Viterbo's Growing Appeal
In the first half of 2026, Italy led the world in the number of tourist overnight stays, surpassing Spain and France. Among Italy’s lesser-known yet captivating destinations is the city of Viterbo, located north of Rome in the Lazio region. Known for its medieval charm, affordable prices, and natural hot springs, Viterbo offers a unique retreat for travelers seeking an authentic Italian experience away from the usual crowds.
Often called the City of Popes, Viterbo is home to the Palazzo dei Papi (Palace of the Popes), which served as a papal residence during the 13th century amid political turmoil in Rome. This palace hosted the famously lengthy papal conclave that elected Pope Gregory X, lasting 33 months. Visitors can tour the palace daily except Fridays, with adult admission priced at 10 euros and free entry for children under 12.
Medieval Streets and Local Flavors
The city boasts remarkably preserved medieval architecture, especially in the San Pellegrino district, considered one of Europe’s best-maintained medieval neighborhoods. Viterbo’s compact historic center is ideal for exploring on foot, allowing tourists to easily immerse themselves in its rich heritage. Adding to its allure, Viterbo sits atop volcanic natural hot springs, including the renowned Terme dei Papi spa complex.
Food lovers will appreciate the authentic local cuisine, with generous servings of handmade pasta available for around $12. Reaching Viterbo is convenient by train from Rome’s Roma Termini station, taking approximately 1 hour and 43 minutes. Train tickets range between 8 and 23 euros, while local bus rides on the Francigena network cost just 0.70 euros for a 90-minute ticket.
November is considered one of the best months to visit Viterbo, thanks to its pleasant autumn climate. Travelers planning a trip to Italy in 2026 or 2027 who want to avoid crowded hotspots and high expenses should consider this charming medieval city as a rewarding alternative.
“Here, affordable prices, rich history, and genuine hospitality come together—qualities often missing from Rome’s overcrowded center.” Travel Off Path
The rising interest in Viterbo reflects a broader trend among tourists seeking less-traveled destinations that offer equally captivating experiences. This shift not only benefits visitors but also supports local economies and cultural preservation, as increased tourism drives investment in infrastructure and historic conservation.
As travelers increasingly seek hidden gems in Europe, Viterbo stands out not only for its historical significance but also for its affordability and charm. This trend mirrors the rise of other underrated cities that are becoming viable alternatives to more popular tourist spots. For insights into additional European destinations that are gaining attention in 2026, explore this article on underrated cities poised to attract visitors.