New Regulations in Varenna
The Italian lakeside town of Varenna has introduced strict new rules that fine tourists for appearing in swimwear or going shirtless. Announced on July 11, 2026, the measure aims to curb the negative effects of overtourism on the local community. Fines range from €50 to €200, which local officials believe will help improve residents' quality of life. Located on the shores of Lake Como, Varenna is a popular destination known for its picturesque streets and historic charm.
Varenna, a small town with a permanent population of around 650 people, welcomes hundreds of thousands of visitors each year. Mayor Mauro Manzoni emphasized the importance of preserving a comfortable environment for locals, stating:
“Varenna is a beautiful village, and we are proud to host hundreds of thousands of guests from around the world every year. However, the quality of life of our residents cannot be sacrificed on the altar of mass tourism.”
Tourist Restrictions
Under the new rules, tourists may only wear swimwear on the lakeshore or while boating. It is now forbidden to walk through the town in swim trunks, a bikini, or without a top. Additional restrictions have also been placed on organized tour groups:
- Groups cannot exceed 25 people.
- Tour guides are banned from using loudspeakers.
- Tour groups are prohibited from blocking narrow cobblestone streets during tours.
These changes reflect the local government's commitment to preserving cultural heritage and improving living conditions for those who call Varenna home.
The introduction of these rules in Varenna could serve as a key example for other tourist towns facing similar challenges from growing mass tourism. Measures like limiting swimwear in public spaces may help protect a region's cultural identity and enhance interactions between residents and visitors. However, successful implementation will require effective enforcement and clear communication with tourists to ensure compliance while maintaining Varenna's positive reputation as a travel destination.