The Ukrainian campaign 'Notice Changes' rightfully received the silver award at The Anthem Awards in the Humanitarian Action & Services category!
The initiative, which involved UNDP Ukraine and BBC Media Action, aimed to raise public awareness about the dangers of mines and explosive objects. Technical support for this campaign was provided by the State Emergency Service of Ukraine, and financial support was received from the Japanese Embassy in our country.
Social videos from this campaign, thanks to over 40 million views, increased awareness of the dangers of mines by 28% and made 69% more people remember the emergency assistance number 101.
The Anthem Awards recognize initiatives with real social significance, making them extremely important. Each year, more than 2,000 projects from around the world participate in this competition. Raising awareness and training on how to protect oneself from dangerous situations is a step toward a safer future for everyone.
The efforts of the 'Notice Changes' campaign not only attracted attention to the issue of mines but also taught people how to avoid danger. Such information can save countless lives and makes our environment safer.