lifecell Announces Rate Adjustments for Older Mobile Plans
Ukrainian mobile operator lifecell will implement price increases for several of its legacy tariff plans, effective April 2, 2026. The changes will impact subscribers on the Prosto Life, Vilnyi Life, Smart Life, and Zhara Light plans. This move is part of a broader industry trend where operators adjust pricing for older, less profitable service packages.
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Prosto Life:
- The standard price will rise from 210 to 320 hryvnias per 4 weeks.
- For a personalized or identified number, the fee will be 270 hryvnias instead of 180.
- For customers porting their number to the operator's network, the charge will be 200 hryvnias, up from 120.
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Vilnyi Life:
- The standard cost will increase from 425 to 500 hryvnias.
- Identified subscribers will pay 450 hryvnias instead of 375.
- The price for number porting will rise from 240 to 300 hryvnias per 4 weeks.
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Smart Life:
- The base subscription fee will be 400 hryvnias, up from 300.
- For a personalized number, the charge will be 350 hryvnias instead of 250.
- Porting a number to the lifecell network will cost 270 hryvnias, increased from 160.
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Zhara Light:
- The new price will be 275 hryvnias per 4 weeks, up from 195.
"New prices for legacy tariff plans at lifecell will come into effect starting April 2, 2026," company representatives stated.
These adjustments may influence subscribers' choices and their monthly mobile communication expenses. The price hikes for lifecell's older plans reflect a common market strategy where operators seek to manage costs and maintain profitability. Customers may need to reassess their current plans or consider alternative providers to control their communication budgets. This could intensify market competition as other operators may adjust their own offerings in response.
As lifecell adjusts its pricing, it mirrors broader trends in the Ukrainian mobile market, where major operators are also raising their rates. For a comprehensive overview of how these changes compare across different providers, including Kyivstar and Vodafone, you can explore the details in our article on 2026 price increases by Ukraine's mobile giants.