The fast-food restaurant chain McDonald’s is launching a large-scale menu update that may also affect Ukraine. The company is already testing new drinks in the USA, and the Ukrainian branch has started a teaser campaign hinting at the arrival of international items. Reuters reports on this .
New McDonald’s Menu: What is launching in the USA
According to The Wall Street Journal, the first new items in the USA will appear as early as May. This includes new drinks, such as the signature soda Dirty Dr Pepper and the fruit mix Mango Pineapple Refresher.
The next stage will be the entry into the energy drink market. It is expected that starting in August, restaurants will begin selling Red Bull Dragonberry Energizer. However, the company has not yet officially confirmed this information.
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Dirty Dr Pepper – a new soda mix
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Mango Pineapple Refresher – a fruit drink
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Red Bull Dragonberry Energizer – scheduled launch in August.
The company also plans to sell these drinks at lower prices than competitors, such as Starbucks, Dutch Bros, and Sonic, to attract budget-conscious customers.
McDonald’s Ukraine Menu: What Does the Teaser Mean
In Ukraine, McDonald’s is not yet disclosing details, but has launched a teaser campaign on social media. Users noticed the phrase “Taste from Canada” as well as fragments of text “...bacon / Royal Cheeseburger”.
Additionally, the meme “If you know, you know” has been used, which may indicate the return or launch of popular items from international menus.
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mention of “taste from Canada” in the teaser
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hint at burgers with bacon
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use of meme format to attract attention.
Against this backdrop, the new items may include special burgers or limited-time dishes that were previously available in other countries.
The company continues its strategy of affordable prices. Earlier in the USA, budget offers were launched for $3, as well as breakfasts for $4, which aims to support demand in times of consumer savings.
It should be noted that McDonald’s announced that it is removing the popular Big Tasty burger from its menu. This decision has become a real sensation for many people, as this burger was one of the most beloved in the country.