Call for Program Participants Announced
Applications are now being accepted for the national program 'Journey to Self: Paths to Recovery.' The initiative, which launched just a week ago, has already received over five hundred applications from prospective participants. The deadline for submissions is 5:00 PM on April 23, 2026.
Program Participation
An Expert Council, established by the State Agency for Tourism Development (SATD) to oversee the program, will be responsible for selecting participants. The program invites applications from a wide range of tourism sector representatives, including:
- Tour operators
- Tour guides
- Hotels
- Eco-estates
- Campsites
- Farms
- Museums
- Cultural spaces
- SPA and wellness centers
- Artisans
- Other tourism industry representatives
Detailed information on participation terms, along with the application form, is available via the relevant links. Further details about the Expert Council can be found on the SATD website. The 'Journey to Self: Paths to Recovery' program is poised to become a significant initiative for developing Ukraine's tourism infrastructure. This program is part of broader efforts to revitalize domestic and inbound tourism, offering a structured path for industry professionals to contribute to national recovery.
The program aims not only to support the tourism sector but also to stimulate economic development in tourism-dependent regions. Increasing interest in Ukraine as a travel destination can positively impact local communities and aid in post-crisis recovery. Given the substantial number of applications already received, the program demonstrates high potential and clear relevance to market participants.
As the 'Journey to Self' program gains momentum, it's essential to understand the broader context of this initiative. The recent online launch by DART and BRAND UKRAINE highlights the collaborative efforts aimed at enhancing tourism in Ukraine. This program is not just a call for applications; it represents a pivotal step towards revitalizing the nation's tourism landscape and supporting local economies.