Olya Polyakova's New Music Venture
Ukrainian singer Olya Polyakova has introduced a fresh musical project called TheNogi, which she describes as 'bitch-pop' for adults (18+). As part of this endeavor, Polyakova has announced a pause on releasing new songs in Ukraine and is relocating to the United Kingdom. A dramatic image overhaul accompanies the launch of TheNogi, with the artist adopting a 1980s disco-inspired look: a curly red wig paired with bold makeup.
End of a Joint Project and Public Backlash
Additionally, Polyakova has confirmed the closure of her collaborative project 'Adult Girls' with TV host Maria Efrosinina. This development sparked controversy when Polyakova's husband, businessman Vadim Buryakovsky, publicly referred to Efrosinina's spouse, Timur Khromaev, as a 'mazhor' (a derogatory term for a wealthy, privileged person). The remark caused a public stir, leading Polyakova to issue a formal apology for her husband's words.
'Every woman has a part of herself that she keeps hidden. The part that wants to speak her mind but is always silenced. The part that laughs louder than is considered proper.' Olya Polyakova
She emphasized that she has created a space where that hidden side can speak freely: 'This is just a different shade. And the times demand that we be completely honest with ourselves. If this resonates with you, then I want to show you my TheNogi.'
Producer Mykhailo Yasinsky also commented on this new phase in Polyakova's career, noting that a public persona is always a product of control: 'A real person is always larger than their own image.' Polyakova confirmed this, stating that she is going to England to find herself, leaving behind the best—her TheNogi!
In essence, Olya Polyakova is actively reshaping her career by experimenting with new musical styles and a transformed image, while simultaneously stepping away from certain projects in Ukraine.
The launch of TheNogi highlights Polyakova's ambition to take an innovative approach to her career and reinvent her public persona. Her decision to pause activities in Ukraine may reflect a desire to seek fresh opportunities and inspiration abroad. The closure of the project with Maria Efrosinina and the public apology over her husband's remarks also underscore the need for careful public discourse in today's media landscape.
As Olya Polyakova embarks on this bold new chapter with her 'bitch-pop' project, it's essential to reflect on the recent conclusion of her previous collaboration. The end of the 'Adult Girls' venture alongside Maria Efrosinina has stirred public interest, especially following the controversies that surrounded it. This shift marks a significant moment in Polyakova's career, highlighting her commitment to authenticity and artistic evolution.