Roshen Expands into Frozen Treats
Ukraine's fifth president, Petro Poroshenko, has shared images of two new ice cream products from his confectionery empire: Roshen Milky Splash and Lacmi. The Roshen corporation first rolled out its own branded ice cream in late May, a move confirmed by the Retail Association of Ukraine (RAU). Poroshenko, who also leads the 'European Solidarity' party, showcased the latest offerings from his company.
Roshen ranks among the world's top 30 largest confectionery manufacturers. In 2014, while serving as president, Poroshenko placed 85% of the company's shares into a blind trust managed by the investment bank Rothschild. The remaining shares were divided between CEO Vyacheslav Moskalevsky (13%) and top management. Today, the corporation's official beneficiary is Poroshenko's son, Oleksiy Petrovych.
Financial Details and Declaration
Recently, Petro Poroshenko filed an electronic declaration for 2025, which included a non-monetary gift for his wife Maryna valued at 988.71 million UAH. The gift consisted of securities.
'The advantage of "having connections" at Roshen is getting to taste everything first.' Petro Poroshenko
As a result, both the new Roshen ice cream releases and the financial disclosures from the former president's declaration are drawing public and media attention.
The launch of new products by Roshen, founded by Petro Poroshenko, may signal a resurgence in business activity amid a shifting market landscape. Such initiatives underscore their impact on the consumer market as well as on Poroshenko's dual image as a businessman and politician. The declaration of a substantial gift could further intensify scrutiny of his financial affairs and political engagements.