Results of the Black Friday campaign from Rozetka
Rozetka has summarized the results of the first part of the Black Friday campaign, during which impressive sales figures were recorded. The most expensive purchase in the first three days of the campaign was a Samsung OLED television priced at 139,999 hryvnias. At the same time, the cheapest purchase turned out to be a children's hat by Huaze, which costs only 12 hryvnias.
Interesting facts about the campaign
Among other interesting facts:
- The maximum savings with discounts in one basket amounted to 118,000 hryvnias;
- The largest receipt contained a record 91 items;
- A total of 890.1 billion hryvnias in cash is already in circulation, which is 8.2% more than at the beginning of the year;
- A record number of products in a single order was recorded - 600 items.
Regarding the popularity of products, Vladislav Chechotkin noted that this year's trends in various regions such as Kharkiv, Lviv, Kherson, and Kyiv are almost identical. Among the top sellers were Smart subscription, shower gel, and charging station. In frontline cities, Ukrainians showed demand for pet food, coffee, shower gels, laundry detergents, and personal hygiene products.
Chechotkin also emphasized that all Ukrainians are trying to live life as fully as possible, which is reflected in their purchases during the campaign.
Vladislav Chechotkin
The analysis of the Black Friday campaign results demonstrates not only significant interest from Ukrainians in discounts but also their willingness to invest in products even in challenging economic conditions. The high level of sales and variety of products in baskets indicate an adaptation of consumer habits and a search for beneficial offers. This could serve as an important indicator of economic activity in the country and also points to the fact that Ukrainians strive to maintain their usual way of life despite the challenges they face.