Sarah Jessica Parker and the Fendi Baguette Bag
Sarah Jessica Parker has been chosen as the new face of Fendi’s advertising campaign for its iconic Baguette bag. The campaign draws a direct connection to the hit series 'Sex and the City,' where the Baguette is famously linked to her character, Carrie Bradshaw. In the latest visuals, the actress poses in a green jumpsuit while carrying a zebra-print Baguette bag adorned with bead detailing.
Each celebrity involved in the campaign was allowed to personally select their preferred bag model. Parker opted for a bold and vibrant design. The Baguette bag rose to cult status after Carrie Bradshaw delivered the now-famous line in season three of 'Sex and the City':
“It’s not a bag, it’s a Baguette.” — Carrie Bradshaw
This iconic phrase is featured in Fendi’s new promotional materials. The sequined version of the bag also made a comeback in the series reboot 'And Just Like That,' further cementing the accessory’s enduring popularity.
Sarah Jessica Parker’s Choice
The news was published on Thursday, June 18, 2026. The article was written by Olena Shvydka, with the original source being Page Six.
Parker’s selection of the Baguette bag highlights the accessory’s lasting significance in contemporary fashion, especially given its storied history with 'Sex and the City.' Since its debut, the bag has not only become a style symbol but also a coveted item for many women. With its reappearance in the new series, it is clear that nostalgia for classic fashion pieces continues to shape modern trends.