Today, December 20, a second solemn ceremony of the SBC Ukraine Awards 2025 took place in Kyiv, honoring the best achievements in sports marketing in Ukraine. The jury, composed of 103 leading experts in the fields of sports, marketing, and media, selected the winners in 23 different categories.
At this event, the Ukrainian Athletics Federation can boast several significant awards. The President of the UAF, Olha Saladukha, became the winner in the 'Sports Manager of the Year' nomination for the second consecutive time. In addition, Yaroslav Mahuchikh received the title of 'Athlete of the Year,' and Yulia Levchenko was named 'Ambassador of the Year' (along with the company '4MOVE').
About 400 guests attended this festive evening, including famous athletes, representatives of various sports organizations, clubs, companies, media, marketing agencies, and public figures.
The SBC Ukraine Awards 2025 ceremony was successfully held, identifying the best in sports marketing in Ukraine and highlighting the achievements of outstanding figures in the sports field. Participation in this event was an important step in strengthening the sports and marketing community of the country.