The state enterprise 'Multimedia Platform for International Broadcasting of Ukraine' signed four agreements with TV channels for 109 million UAH to create content for the marathon by the end of the year. This was reported by the publication 'Our Money'.
In March, agreements for 738 million UAH were already signed for content creation for the marathon in 2025. Now, services were additionally ordered for November-December for 109 million UAH. The cost of new agreements ranges from 24 to 29 million UAH.
According to published data, the volume of paid content varies, which affects the prices per hour of content creation. Thus, the total cost of content for this year has increased to 847 million UAH.
Considering the expenses for the Freedom telethon, content producers for both marathons have been paid 2.70 billion UAH.
The telethon is broadcast by 'We are Ukraine', 'SLM News', 'Television and Radio Company Studio 1+1', 'Inter' TV channel, and 'Kinokit' from 'Rada', which own these channels.
For 2026, over 1.5 billion UAH has been allocated in the state budget. Last year, the government also allocated 1.5 billion UAH for the telethon.
The state enterprise 'Multimedia Platform for International Broadcasting of Ukraine' allocated 738 million UAH for the creation of informational materials for the round-the-clock marathon 'Unified News #UAtogether'. Budget funding went to four channels: 'Inter', 'Studio 1+1', 'We are Ukraine', 'SLM News'.
The signing of new agreements for the financing of the telethon 'Unified News #UAtogether' for 109 million UAH will allow expanding the content and providing interesting and relevant material for viewers.