On the TikTok platform, which has over a billion users, the most popular musicians of 2025 have been announced. Among the leaders are the group Katseye, singers Taylor Swift and Doechii, as well as composer EJAE.
Among the winners in the 'Global Artist of the Year' category is the group Katseye, which is a true breakthrough in the music world. This international K-pop group with members from different countries gained popularity due to viral content and made it to the global charts of Spotify and Billboard. Other artists whose careers began to develop on TikTok were also recognized.
The most popular musicians according to TikTok were Katseye, Taylor Swift, Lady Gaga, Billie Eilish, Ariana Grande, and others. The most viral track was the song 'Pretty Little Baby', which garnered billions of views and made it onto global music charts.