In Ukraine, a ranking of the top five pasta brands was determined, which received the highest scores in the Ukrainian Business Award 2026. The first place was taken by La Pasta per primi, with only a 1.2% gap from 'Chumak'. Previously, experts also identified market leaders in cereals. This is reported by Ukrainian Business Award.
During the formation of the ranking, the assortment and variety of pasta shapes, financial indicators, work experience, brand popularity in search, website traffic, reviews, social media activity, and expert evaluations were taken into account.
1. La Pasta per primi — 100%
La Pasta per primi topped the ranking with a score of 12.93 points. The brand offers 25 product positions and 16 shapes of pasta, which is one of the best results among participants. The product range includes spaghetti, elbow macaroni, penne, spiral pasta, shells, and other formats, including products made from durum wheat. Its strengths include the highest rating of reviews in the ranking — 24.75 points and a maximum expert score of 10 out of 10. The brand has been operating in the market for 15 years.
2. Chumak — 98.8%
'Chumak' scored 12.78 points, trailing closely behind the winner. One of the brand's main advantages is the scale of the business: its revenue grew from 940.2 million UAH in 2023 to 1.52 billion UAH in 2025. The assortment includes 14 positions and 11 pasta shapes according to UBA. The company also achieved a maximum score of 10 points for website effectiveness, with around 10.1 thousand visits in three months — the highest among ranking participants. 'Chumak' has been operating in the Ukrainian market for about 30 years. The brand was also included in the ranking of sauce producers, highlighting the breadth of its product portfolio.
3. Yarka — 94.5%
'Yarka' took third place with a score of 12.23 points. The main advantage of the brand is the largest assortment in the study: 48 product positions and 17 types of shapes. Customers can find spaghetti, linguine, vermicelli, noodles, elbow macaroni, shells, penne, tubes, and other options. The products are available in both standard consumer packaging and in large sizes. For Customer Experience Index, the brand received the maximum score of 10 points, with an expert score of 9.7 out of 10.
4. Sto Pudiv — 86.9%
'Sto Pudiv' received 11.24 points. The brand stands out for its variety not only in shapes but also in recipes: the assortment includes products made from durum wheat, wholegrain, egg and buckwheat pasta, as well as children's options in the form of letters, animals, and other shapes. UBA accounted for 24 product positions, 11 shapes, and nine packaging formats — this is the largest selection of packaging among the ranking participants. The company's revenue grew from 991.1 million UAH in 2023 to 1.32 billion UAH in 2025.
5. Khutoryk — 75.1%
'Khutoryk' closes the top 5 with a score of 9.71 points. In the ranking, the brand is represented by 12 product positions and five pasta shapes. In stores, you can find, among other things, spaghetti, spirals, penne, and various types of elbow macaroni. A strong point is its recognizability in search: UBA recorded 8470 brand searches — the most among all participants. The brand has been on the market for about 23 years and received a maximum score of 10 for Web Performance Index.
The final results show a very tight competition at the top of the ranking. La Pasta per primi received 100%, 'Chumak' — 98.8%, 'Yarka' — 94.5%, 'Sto Pudiv' — 86.9%, and 'Khutoryk' — 75.1%. Meanwhile, the ranking evaluates brands based on a combination of business, assortment, and digital indicators, rather than being a laboratory test of taste or quality of a specific pack of pasta.
Recall that Inkorr also previously presented the top 5 brands of baby food in Ukraine in 2026.