The market for Ukrainian embroidered shirts in 2026 continues to actively develop. Brands combine traditional patterns with modern design, and the demand for ethnic clothing remains consistently high both in Ukraine and abroad. The ranking of the best manufacturers includes companies that received the highest ratings for quality, recognition, and popularity among customers. UBA reports on this here.
1. Etnodim — the most famous brand of modern embroidered shirts
Etnodim topped the ranking of Ukrainian embroidered shirt brands in 2026. The company is known for combining traditional Ukrainian motifs with modern cuts and minimalist design. The brand actively collaborates with Ukrainian artists and regularly releases themed collections.
2. Gunia Project — premium ethnic design
Gunia Project has become one of the most notable Ukrainian brands in the premium ethnic fashion segment. The company combines traditional patterns, handmade work, and modern aesthetics, with its products regularly appearing in the collections of Ukrainian celebrities and international fashion projects.
3. SVARGA — a combination of classics and modernity
The SVARGA brand specializes in traditional embroidered shirts with modern design elements. The company is known for its wide range of models for everyday wear and its active promotion of Ukrainian ethnic style among young people.
4. Hrushenka — focus on women's collections
Hrushenka gained popularity due to its women's collections of embroidered shirts and dresses in modern style. The brand actively employs original patterns, natural fabrics, and aims to combine ethnic motifs with urban fashion.
5. FOBERINI — Ukrainian embroidered shirt for the global market
FOBERINI is among the Ukrainian brands that actively promote embroidered shirts abroad. The company focuses on intricate embroidery, handmade decorative elements, and premium materials, regularly showcasing its collections at international exhibitions.
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