Ukrainian eCommerce in 2025 has formed a fully developed ecosystem with marketplaces that are already on par with global counterparts in terms of services and scale. Alongside undeniable leaders, new formats are emerging and stricter requirements for sellers are in place. By the end of the year, the market clearly outlined the top five key platforms defining the rules of online trade in the country. This is highlighted by Wezom.
Top Marketplaces in Ukraine in 2025: Market Leaders
1. Rozetka
Rozetka remains the undisputed flagship of Ukrainian eCommerce. In September 2025, the platform gathered over 45 million visits, and its turnover was previously estimated at 45 billion UAH. Rozetka has long transformed into a universal online supermarket selling almost everything. The platform imposes strict service requirements, works only with actual product stock, and charges commission solely for fulfilled orders. Sellers have access to advertising tools, analytics, fulfillment, and financial services, including Rozetka Pay.
2. Prom.ua
Prom.ua holds its position as one of the most popular platforms for small and medium-sized businesses. In 2025, the site collected nearly 33 million visits. The key feature of Prom is the ability to run your own online store while simultaneously selling through the marketplace's shared catalog. The platform operates on an annual subscription model, and the commission depends on the product category. Prom remains one of the most flexible sales channels in Ukraine.
3. OLX
OLX is the absolute leader in traffic with over 52 million visits per month. It is not a classic marketplace but a large advertising platform playing a key role for C2C and small businesses. OLX attracts users with the absence of a subscription fee, the ability to operate without a private entrepreneur status, and a secure transactions service via OLX Delivery. Professional sellers have access to business packages and advanced advertising tools.
4. Epicenter K
Epicenter K actively develops its marketplace based on the largest hypermarket chain in the country. The platform focuses on home, repair, and garden products, and the average check here is significantly higher than on most other platforms. Only individual entrepreneurs or legal entities are allowed to cooperate, dropshipping is prohibited, and products must be physically available. Sellers can utilize the network's logistics infrastructure and the Epicentr Ads advertising system.
5. ALLO
ALLO has established itself as a niche marketplace in the electronics and gadgets segment. In 2025, the platform gathered over 6 million visits and continues to attract new merchants through flexible commissions, incentive programs, and integrated logistics. ALLO focuses on content quality, service, and transparent financial instruments, including installment payments and delivery to its own pickup points.
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