Analysts have published a ranking of the most popular marketplaces in Ukraine based on traffic in 2026. The list includes both Ukrainian and international online platforms that are actively used by millions of buyers. This is reported by Similarweb.
1. Rozetka
The first place in the ranking was taken by the Rozetka marketplace, which remains one of the largest online retailers in the country. The platform offers a wide range of products—from electronics to household goods—and has a well-developed delivery system and partnership sales.
2. Prom
In second place is the Prom.ua marketplace. The platform brings together thousands of Ukrainian entrepreneurs and companies that sell products through their own online showcases. The service is actively used by small and medium-sized businesses for the development of e-commerce.
3. Temu
The third position is occupied by the international marketplace Temu. The online platform attracts the attention of Ukrainian buyers with a wide selection of products and competitive prices, allowing it to quickly grow its audience.
4. RIA.com
Fourth place in the ranking goes to the RIA.com site. The platform is well-known to Ukrainians for its services for buying and selling goods, cars, and various services.
5. Epicentr
Rounding out the top five is Epicentr.ua, which actively develops online trade. The platform combines the product range of the Epicentr hypermarket chain with the ability to purchase goods online with delivery throughout the country.
Analysts note that the development of e-commerce in Ukraine continues to grow, and marketplaces are becoming the main platforms for online shopping.
Earlier, we presented the top-5 online maps for monitoring the situation in Ukraine in 2026.