Club 4 Paws became the leader of the ranking of Ukrainian pet food brands. The top five also includes Practik, Optimeal, HOME FOOD, and Savory. Brands were evaluated based on their product range, reviews, recognition, and digital presence. This is reported by Ukrainian Business Award.
1. Club 4 Paws Tops the Pet Food Ranking
Club 4 Paws scored 16.38 points and received 100% of the leader's score. The brand has been operating for 22 years, offers 181 product items, 24 recipes, and 16 packaging formats. Its name generates about 25,400 search queries, the highest recognition among participants.
2. Practik Offered the Largest Range of Pet Foods
Practik took second place with 14.85 points, or 90.7% of the winner's score. Its main advantage is the largest assortment: 232 product items and 17 packaging formats. The brand's website was visited by over 283,500 users, the best indicator in the study.
3. Optimeal Received the Highest Score for Reviews
Optimeal, with a score of 13.17 points, ranked third. The brand offers 28 recipes, the most among all participants, and 103 product items. Based on customer reviews, the brand scored 18.25 points, outperforming competitors. Optimeal has been operating in the Ukrainian market for 13 years.
4. HOME FOOD Attracted Over 226,000 Visitors
HOME FOOD scored 12 points and received 73.2% of the leader's score. The brand's assortment includes 115 products, 25 recipes, and 13 packaging formats. The brand's website was visited by over 226,300 users. Its strengths also included activity on social media and the highest rating for the web resource.
5. Savory Entered the Top 5 Ukrainian Pet Food Brands
Savory completed the top five with 10.79 points, or 65.9% of Club 4 Paws' score. Over five years, the brand has built a portfolio of 94 products, 23 recipes, and 14 packaging formats. The brand also received high scores for customer reviews, website performance, and expert evaluation by the jury.
The analysis was prepared by Ukrainian Business Award with the support of Serpstat and Clarity Project. An expert jury was also involved in the evaluation. The percentages in the table indicate the ratio of scores to the winner's result, not the brand's market share or sales.
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