Top Summer Vacation Picks for 2026
July continues to be the most popular month for summer getaways, and by 2026, tourists are becoming far more selective about where they go. Travel experts highlight four compelling European alternatives: Slovenia, Montenegro, Norway, and Puglia in Italy. They note that modern travelers no longer simply chase the most famous locations; instead, they prioritize comfort, crowd levels, and the overall quality of their experience.
Recommended Destinations
- Slovenia: Slovenia has emerged as a top recommendation thanks to its stunning natural scenery. Sam Bruce, co-founder of Much Better Adventures, points out that nearly 60% of the country is forested, giving it an exceptionally green character. He suggests visiting the Soča Valley and Lake Bled, as well as Lake Bohinj and the town of Bovec for those who enjoy water sports.
“There are huge, dramatic, wild landscapes and fantastic places for climbing mountains.” – Sam Bruce
- Montenegro: Montenegro is also drawing attention with its Adriatic coastline beaches, mountains, lakes, and historic old towns. Bruce recommends packrafting through the Tara River Canyon, the deepest canyon in Europe. Montenegro’s Durmitor National Park is a UNESCO World Heritage site, which further boosts its appeal for travelers.
- Norway: For those seeking cooler weather, Norway is an excellent option. Tim Hentschel, CEO and co-founder of Hotel Planner, highlights its fjord regions, stating that “in Northern Europe, Norway in the middle of summer is a wonder.” He also mentions the popular kayaking tours through the fjords that his company’s clients love.
“In Northern Europe, Norway in the middle of summer is a wonder.” – Tim Hentschel
- Puglia: Puglia in Italy, known for its whitewashed towns and Adriatic coastline, has become the 'new Tuscany.' Visitor numbers in Puglia are rising year after year, and Hentschel emphasizes that this region offers a more relaxed alternative to bustling cities like Rome or Florence. “Puglia provides a true summer vacation without the hustle and crowds,” he notes.
As a result, in 2026 travelers can choose from four outstanding destinations that offer unique opportunities for relaxation and active experiences.
The shift in travel preferences toward less crowded but more comfortable destinations signals emerging trends in tourism. A growing focus on natural beauty, cultural heritage, and the chance to avoid large crowds is becoming increasingly important for today’s explorers. This trend could give a fresh boost to the tourism industries in these selected regions, encouraging sustainable and eco-friendly travel development.
As travelers seek less crowded and more enriching experiences, exploring hidden gems in Europe can enhance summer vacations. This trend aligns with the recommendations of travel experts who emphasize the importance of comfort and unique experiences over popular tourist spots. Discovering these lesser-known destinations can provide a refreshing alternative to the typical summer getaway.