Visit Ukraine's Participation in ITB Berlin 2026
With the backing of the Ukrainian HoReCa & Retail Association (UHRA), representatives from Visit Ukraine attended the prestigious ITB Berlin international travel exhibition in 2026. The event was held in Berlin, Germany, from March 3rd to 5th, 2026. ITB Berlin is globally recognized as one of the largest and most significant trade fairs in the tourism industry, drawing participants from across the world.
Visit Ukraine's presence at this major expo underscores the growing international relevance of Ukraine's tourism sector. This initiative was supported by the following partners and colleagues:
- @uhra_ua
- @dart.gov.ua
- @visitukraine.today
The event's official hashtags included:
- #ITBBerlin
- #ITBBerlin2026
- #VisitUkraine
- #Tourism
- #UHRA
- #DART
Participation in a flagship event like ITB Berlin signals a strong commitment to developing Ukraine's tourism infrastructure and services. Amidst global challenges, such international platforms are vital for presenting national tourism potential, attracting investment, and fostering the recovery of travel to the country. This engagement is a strategic step that can stimulate future collaboration between Ukrainian and international tourism companies, highlighting resilience and future opportunities.