Apple Unveils iPhone 18 Pro, AirPods 5, and Apple Watch Series 12 with Advanced Features

Apple's Latest Device Launch

According to НВ — Техно: Apple has revealed its newest lineup of devices, now available for pre-order. This marks the first major product announcement under the leadership of John Ternus, who recently succeeded Tim Cook as CEO. The event introduced the iPhone 18 Pro and iPhone 18 Pro Max, alongside refreshed versions of the AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4.

Key Upgrades in the New Releases

The iPhone 18 Pro and 18 Pro Max are powered by the new A20 Pro chip and feature an innovative vapor chamber cooling system. Both models boast a 48-megapixel main camera with an adjustable aperture. Battery life varies between the two: the Pro Max offers up to 45 hours of video playback, while the Pro supports up to 36 hours. Fast wired charging can replenish 50% of the battery in just 15 minutes. The Dynamic Island notch has been reduced in size, and the phones come in four colors: black, silver, light blue, and burgundy.

• The AirPods 5 are equipped with the new H2 chip, active noise cancellation, an adaptive equalizer, and enhanced Siri AI capabilities.
• Live Translation is available on AirPods 5 in select countries.
• They provide up to 4 hours of listening time with ANC enabled (20 hours total with the charging case).
• The wireless charging case model extends battery life to 5 hours per charge and up to 22 hours with the case.

Apple Watch Series 12 comes with the S11 chip and upgraded sensors, including green LEDs for heart rate monitoring. Its new Readiness feature rates your body's condition on a scale from 0 to 10. The watch can detect ambient sounds and includes Live Rewind and Siri Recap functions. Battery life reaches up to 24 hours in normal use and 38 hours in low power mode. Available in 42mm and 46mm sizes, it offers eight color options and is the first to introduce a ceramic case alongside aluminum and titanium variants.

The Apple Watch Ultra 4 also runs on the S11 chip with an enhanced Health Sensing System. It delivers up to 50 hours of regular battery life and 84 hours in low power mode. A quick 15-minute charge provides an additional 18 hours of usage. The Ultra 4 is offered in natural and black titanium cases.

Pre-orders for these new Apple devices have started today in Ukraine. The iPhone 18 Pro is available for installment payments, with up to 25 monthly payments starting at 3,120 UAH. Authorized Apple partners across Ukraine include:

• iSpace
• Comfy
• АЛЛО
• ЦИТРУС
• Rozetka
• Фокстрот
• Vodafone
• Епіцентр
• MOYO
• Кібернетики
• КТС
• ttt.ua
• Київстар
• Brain

This launch under John Ternus signifies a pivotal moment for Apple as it pushes forward with innovations to strengthen its market position. The introduction of the latest iPhone, AirPods, and Apple Watch models demonstrates the company's commitment to enhancing user experience through cutting-edge technology. The strong pre-order response in Ukraine highlights growing consumer enthusiasm for Apple’s newest offerings in this region.

In addition to the exciting features of the iPhone 18 Pro series, Apple has also made significant enhancements to the camera system, colors, and overall performance. For a deeper look at these upgrades and how they compare to previous models, check out our detailed coverage on the latest iPhone 18 Pro announcement.