Donatella Versace Partners with Revolve Group to Launch a New Fashion and Beauty Brand in 2027

Donatella Versace to Introduce an Innovative Fashion and Beauty Venture

According to Radiotrek — Світ: In a significant move, Donatella Versace has joined forces with Revolve Group to create a fresh, independent fashion and beauty label set to debut in 2027. Donatella will take the helm as the brand's chief creative director. The initial offering will focus on cosmetics, with plans to expand into apparel, lifestyle, beauty products, and entertainment over time.

This new enterprise will operate under a distinct name, separate from the iconic Versace brand. Its products will be available across multiple key markets, including:

• United States
• Latin America
• Asia-Pacific region
• Middle East

Details about the brand’s name and concept are expected to be revealed within the coming months. This launch reflects a broader trend of established designers exploring new creative avenues through collaborations and independent labels.

Donatella Versace’s Departure from the Versace Fashion House

After nearly three decades as the creative force behind Versace, Donatella stepped away from the family-run fashion house in March 2025. Since her departure, Versace has undergone several leadership changes and was ultimately acquired by Prada Group in December 2025.

Donatella’s decision to spearhead a new brand underscores her commitment to maintaining a strong presence in the fashion industry despite leaving the Versace label. This fresh chapter offers her the freedom to experiment with innovative ideas and products, potentially appealing to both longtime admirers and new audiences. The fashion community is eagerly anticipating the brand’s launch, recognizing Donatella’s considerable expertise and influence in shaping fashion trends.