DTEK Wins Two Prestigious SABRE Awards for Winter Campaigns

DTEK’s International Accolades

According to Главком: DTEK has secured two international SABRE awards for its communication campaigns focused on winter in Ukraine. These campaigns were finalists for the competition’s top honor-the Platinum SABRE Award for Best in Show-and ranked among the top five campaigns of the year. DTEK claimed victories in the categories of reputation management and measurement and evaluation of effectiveness. The SABRE Awards are widely recognized as a benchmark for excellence in public relations and communications worldwide.

Recognized Campaigns

The award-winning initiatives included:

• 'Shchedryk at the Thermal Power Plant'
• the 'Light Holds on the Motherland Monument' projection
• the Christmas tree near the 'Zavertailo' establishment

DTEK highlighted the significance of these campaigns, stating:

“Our winter campaigns have received international recognition”

. The company emphasized that these efforts were about how Ukrainians stood together during unprecedented attacks on the energy system.

“We thank everyone who helped tell this story to the world”

, DTEK representatives added.

This recognition further confirms the company’s success, which previously earned five Davos Communications Awards in 2026.

The awards underscore the importance of communication strategies during crises, particularly in the context of Ukraine’s energy situation. International recognition highlights the effectiveness of DTEK’s campaigns in enhancing the company’s image and strengthening public relations, which is crucial during times of challenge and instability. It also demonstrates the company’s ability to adapt its communication strategies to meet societal needs and circumstances.