Google DeepMind Pours $75 Million Into A24 to Build AI Tools for Filmmakers

DeepMind and A24 Strike a Major Deal

According to НВ — Техно: According to a report from TechCrunch published on June 23, 2026, Google DeepMind is investing $75 million in independent film studio A24. The goal: develop artificial intelligence tools tailored for creative professionals. A24, the studio behind acclaimed films like 'Everything Everywhere All at Once,' 'Marty Supreme,' and 'Backrooms,' has also worked with stars such as Timothée Chalamet and Anne Hathaway.

Demis Hassabis, co-founder and CEO of Google DeepMind, explained the rationale behind the partnership, stating that

the best way to build tools for creative people is to work directly with them

. This approach underscores the company's commitment to collaborating closely with the film industry to enhance the creative process through AI technology.

Growing AI Adoption Across Hollywood

It is worth noting that A24 is not alone in exploring AI. Other studios have also embraced the technology:

• Netflix acquired InterPositive, a company founded by Ben Affleck, earlier in 2026.
• Amazon-owned MGM Studios launched a dedicated AI division last year.

These moves highlight a broader industry trend toward integrating artificial intelligence into filmmaking and entertainment.

The agreement between Google DeepMind and A24 marks a significant milestone in the use of AI within cinema, opening up new possibilities for creative professionals. By partnering with A24-a studio with strong credibility in independent filmmaking-this deal could serve as a blueprint for other studios interested in leveraging AI to improve their creative workflows. It may also intensify competition among major entertainment players who are already investing heavily in cutting-edge technology.