Google to Let Websites Opt Out of AI Search Features

A New Toggle in Google Search Console

According to НВ — Техно: Google has unveiled a new toggle within Search Console that will allow site owners to prevent their content from being used in artificial intelligence features like AI Overviews and AI Mode. Initially, this option will be tested with a small group of domain owners in the United Kingdom, with plans for a global rollout after the trial concludes. Sites that choose to opt out will not receive impressions or clicks from generative AI features, but this setting will not affect their standard search rankings.

Additional Tools and Regulatory Collaboration

Beyond this, Google is introducing extra tools in Search Console that show which pages appear in AI-generated answers and in which countries. This announcement comes a few weeks after the I/O 2026 conference, where the company showcased a dynamic search bar for complex queries and the ability to use video, images, files, and Chrome browser tabs as inputs.

Google is also working with the UK's Competition and Markets Authority to implement these changes. Condé Nast CEO Roger Lynch commented:

'Last year, I instructed my teams to operate as if search traffic no longer exists, with the goal of increasing page views and revenue.' Roger Lynch, CEO of Condé Nast

He does not expect search referrals to disappear entirely but predicts that traffic from Google will only account for a single-digit percentage of total audience for publications.

This new Search Console toggle represents a significant step for site owners who want to control how their resources are used in the rapidly evolving landscape of artificial intelligence.

The introduction of this toggle reflects growing concerns among site owners about the use of their data in AI development. This initiative could influence how companies adapt their content and marketing strategies under new AI-related conditions. Additionally, Google's engagement with regulators highlights the importance of adhering to ethical standards and rules in technological progress.

As Google continues to refine its search capabilities, the recent introduction of AI features marks a pivotal change in how content is managed online. This shift is particularly significant in light of the major overhaul of Google Search powered by Gemini 3.5, which aims to enhance user experience and search accuracy. Understanding these developments is crucial for site owners looking to navigate the evolving digital landscape.