Google analyzed the search in 2025: from 'Light Out Schedule' to 'The Bachelor' and 'Labuba'
Google's Report 'Year in Search' 2025
In 2025, Google released the 'Year in Search' report, highlighting that Ukrainians continue to actively search for information both about the war and entertainment. The leading query was 'Light Out Schedule', followed by 'The Bachelor 2025' and 'Squid Game 2'. These searches reflect current topics of interest to Ukrainian society.
Popular Queries and Personalities
Among other queries that made it to the top ten were:
- Labuba
- Usyk-Dubois
- Wednesday Season 2
- The Chasm
- Gangsterland
- Eurovision 2025
- NABU
The Person of the Year according to Google was Oleksandr Usyk, and the top ten public figures included Taras Tsymbalyuk, Yulia Svyrydenko, Melania Trump, Timur Mindich, Max Korzh, Lesya Nikityuk, Kostiantyn Temlyak, Hennadii Trukhanov, and Joseph Parker.
In the category of queries about losses in 2025, the names of such individuals were mentioned:
- Anna Zhuk
- Andriy Parubiy
- Roman Popov
- Ozzy Osbourne
- Maxim Nelipa
- Yevheniia Dobrovolska
- Tigran Keosayan
- Charlie Kirk
- Yurii Nikolayev
- Hulk Hogan
In the film sphere, the leader among films was 'The Chasm', while the leading series was 'Squid Game 2'.
The query 'Labuba' became the absolute leader in the shopping category, while queries for pickups for the Armed Forces of Ukraine, generators, and military uniforms were also observed. The report also mentions queries on the topic 'What is?', among which were 'white ticket', 'NABU', and 'mobilization order'. This report not only demonstrates an interest in entertainment but also in serious social and political issues reflected in Ukrainians' queries.
The Google report emphasizes how important it is for Ukrainians to stay up to date on events that pertain to their daily lives in the context of war and social changes.
The popularity of queries about power outages and military uniforms reflects the realities faced by society, while interest in entertainment and public figures demonstrates a desire for normalization of life in crisis conditions. All of this indicates that Ukrainians are trying to find a balance between difficult circumstances and the need for entertainment and information, which is also an important aspect of their psychological state.
Read also
