Netflix Has Integrated AI Into 300 Films and Series

Generative AI Adoption at Netflix

According to НВ — Техно: Since the start of 2026, Netflix has deployed generative artificial intelligence (GenAI) in roughly 300 of its movies and TV shows. The technology proved especially valuable during post-production, assisting with the creation of complex visual scenes. The streaming giant disclosed these figures in its second-quarter 2026 letter to shareholders.

The company first confirmed using GenAI in one of its original series in 2025, marking a significant milestone in its internal tech development. Following that, Netflix ramped up its investments in the field, pursuing new acquisitions and launching dedicated studios. Notable projects that leveraged GenAI include:

• the Indian series 'Glory'
• the Brazilian production 'Brasil 70: A Saga do Tri'
• the American title 'The American Experiment'

Commitment to Innovation

By embracing cutting-edge tools, Netflix aims to elevate content quality and meet the rising expectations of its audience. The use of generative AI could become a cornerstone of future media production workflows.

Expanding GenAI usage across its content pipeline reflects Netflix’s drive to stay competitive amid growing demand for high-quality entertainment. Beyond enhancing visual effects, these new technologies may also help reduce production costs-a critical advantage in the fiercely competitive global entertainment landscape. As a result, Netflix continues to adapt its strategies to align with modern viewer needs.