Ukraine's Olympic Committee Hosts Media Workshop on Shooting and AI

Inside the 'FIELD OF PLAY' Workshop

According to НОК: On June 19, the National Olympic Committee of Ukraine (NOC Ukraine) organized a workshop for media professionals titled 'FIELD OF PLAY: Modern Challenges in Sports Journalism.' The event took place in Obukhiv at the Standfort Shooting and Recreation Club. It brought together journalists from across the country, along with communications staff from national sports federations and Olympic committees, to mark the professional holiday of sports reporters.

What the Workshop Covered

The agenda featured a panel discussion with prominent experts, including Vadym Gutzait, Oleksandr Hlyvynskyi, Daria Kuznetsova, and Nazar Chepurnyi. They tackled topics such as promoting youth competitions and the current hurdles in sports journalism. Attendees also attended a lecture by Olha Tyshchuk, who explained how YouTube's algorithms function.

Additionally, Oleksandr Krakovets led a masterclass on integrating artificial intelligence into journalistic work and identifying deepfakes. As part of the workshop, teams competed in trap and bullet shooting events. The event was supported by sponsors and partners, including:

• United Global Logistics
• 4F
• Institute of Psychology and Entrepreneurship
• Perets FM
• Tsyfra Company
• Champion Radio

The 'FIELD OF PLAY' seminar served as a crucial platform for discussing pressing issues and challenges facing sports journalism in Ukraine. By bringing in experts and offering hands-on activities, it gave media professionals fresh insights and practical skills to apply in their work. Initiatives like this help raise the quality of sports reporting and increase awareness of the modern technologies shaping the field. At the same time, strong backing from sponsors highlights the business community's commitment to advancing sports culture and media in Ukraine.

In addition to workshops focused on media skills, the National Olympic Committee of Ukraine is committed to empowering female athletes through initiatives like leadership training programs. These efforts not only enhance the capabilities of sports professionals but also foster a more inclusive environment in the athletic community.