ChatGPT Introduces Virtual Try-On Feature Allowing Users to Fit Clothes via Photos

Introducing Virtual Try-On in ChatGPT

According to НВ — Техно: OpenAI has unveiled a new Virtual Try-On feature within ChatGPT, enabling users to virtually try on clothing by uploading their own photos. To activate this function, users provide both a selfie and a full-body image when interacting with clothing cards. This capability is powered by the recently launched ChatGPT Images 2.5 AI model, which debuted in September.

Rising Competition and Privacy Considerations in Virtual Fitting

Back in 2025, Google rolled out a similar clothing try-on tool integrated into its search engine, highlighting growing competition in the virtual fitting space. ChatGPT's latest update also includes a personalized library where users can save their favorite items for easy access. However, experts emphasize caution regarding digital privacy: by default, uploaded photos may be used to train AI models unless users opt out through their account settings.

This advancement reflects the increasing demand for virtual fitting technologies, which have the potential to transform online shopping experiences significantly. As these tools evolve and competition intensifies, it becomes crucial for users to remain vigilant about safeguarding their personal data and privacy.

As virtual fitting technologies continue to advance, Google has also launched its own innovative wardrobe tool that integrates advanced AI features in Google Photos. This development emphasizes the growing trend in online shopping, allowing users to explore new ways to visualize clothing options. As competition in this space heats up, understanding these advancements becomes essential for consumers navigating their digital shopping experiences.