Rising RAM Costs and Supply Chain Issues Halt Oppo’s Find X10 Ultra Development

Development of Find X10 Ultra Put on Hold

According to НВ — Техно: Oppo has paused work on its Find X10 Ultra smartphone due to escalating prices for RAM and ongoing supply chain disruptions. According to a tip from Digital Chat Station on Weibo, the project is now indefinitely suspended. Although Oppo has yet to officially confirm this, the news has stirred concern among brand enthusiasts.

Key Features and Challenges

The Find X10 Ultra was expected to feature a standout camera setup, including:

• a primary 200-megapixel sensor measuring 1/1.12 inches;
• a 200-megapixel periscope lens;
• a 50-megapixel 10x telephoto lens;
• a 100-megapixel front-facing camera.

Prototype models were planned to be powered by Snapdragon and MediaTek Dimensity 9600 Pro processors. However, as reported by 9to5Google, the surge in RAM prices-dubbed "RAMageddon"-is largely driven by memory being redirected to AI data center chips.

Counterpoint analysts warned in a November report that memory costs are expected to rise throughout the first quarter of 2027. Oppo engineers have stated:

“Engineering teams have suspended work on this model for an undefined period.”

This underscores the severity of the situation. Similar challenges are affecting other manufacturers as well; unofficial reports suggest Xiaomi has delayed its 18 Ultra model for comparable reasons, while Vivo continues development on the X500 Ultra, which will feature dual 200-megapixel sensors.

For context, the predecessor Find X9 Ultra was equipped with a Snapdragon processor and 16 GB of RAM, whereas the Find X10 Pro Max generally comes with 12 GB of RAM and a MediaTek chip priced around $1400. These developments highlight ongoing tensions in the smartphone market.

The delay in the Find X10 Ultra’s release reflects broader industry-wide struggles, where rising component costs threaten to slow down the launch of new devices. This is especially critical in the high-end segment, where fierce competition drives the pursuit of cutting-edge technology and superior specifications. As other brands face similar hurdles, companies may need to rethink their product strategies, potentially reshaping market dynamics in the near future.

As the smartphone market grapples with significant challenges, including rising component costs and shifting consumer preferences, it's essential to understand the broader implications of these developments. For instance, the recent decline in global smartphone shipments highlights how market dynamics are affecting major players like Oppo and Apple alike. This context sheds light on the competitive landscape and the strategies manufacturers may adopt in response to ongoing supply chain issues.