Ukraine is creating a new tourist brand: what it will show to the world after the war

According to Міністерство Туризму: The DART company, together with the BRAND UKRAINE team, held a meeting dedicated to the creation of a new brand for Ukraine as a tourist destination. Experts discussed strategies for promoting the country in the tourism sector, highlighting Ukraine's significant potential despite past challenges.

BRAND UKRAINE representative Maria Lypsytska is confident about Ukraine's successful future as a tourist country and expressed gratitude for the support and collaboration in the process of developing the tourist brand.

Session participants developed several concepts for the project 'Silence Mode. Paths to Recovery', which aims to activate Ukraine's tourist potential and promote it on a global level.