Serhiy Zhadan Files to Trademark 'Radio Khartia': Significance Explained

Serhiy Zhadan and 'Radio Khartia'

According to Главком: Ukrainian poet, translator, and serviceman with the second corps of the National Guard's 'Khartia' brigade, Serhiy Zhadan, has applied to register the trademark 'Radio Khartia'. The application was filed in mid-January 2025 and is currently under review, bearing the registration number m202600542. This move formalizes his involvement with a media project that has grown from a personal initiative into a broader public effort.

The 'Radio Khartia' trademark was initially registered in June 2024, with Zhadan as the sole founder of the LLC, contributing 30,000 UAH to its charter capital. By the end of February 2025, the public organization 'Radiotsentr', also headed by Zhadan, became the LLC's founder.

The Work of 'Radio Khartia'

'Radio Khartia' operates a 24/7 online broadcast and a YouTube channel, serving as the main media partner for the National Guard's 13th 'Khartia' Brigade. On this platform, Zhadan hosts his own programs, 'Standards of Kitchen-Couch Expertise' and 'Circular Defense of the First'. In 2025, he also conducted a three-part interview series with the renowned poet Lina Kostenko, who turned 96 this year.

This activity highlights Zhadan's active role in Ukraine's cultural and social life, demonstrating his commitment to fostering connections between military and civilian spheres through media.

"The registration of the 'Radio Khartia' trademark and Serhiy Zhadan's subsequent work in this direction underscore the importance of media in shaping public discourse." - Source unknown

Through the radio station and interviews with prominent figures like Lina Kostenko, Zhadan not only promotes cultural values but also seeks to unite different societal groups, a particularly vital endeavor under current conditions. This project has the potential to become a significant channel for disseminating information and bolstering the morale of both military personnel and civilians in Ukraine.