Top-5 Sports Brands in Ukraine in 2026
In Ukraine, the ranking of the most popular sports brands for 2026 has been published. The leader is Puma, which outperformed global competitors based on aggregate evaluation criteria. This is reported by Ukrainian Business Award.
The analysis was formed based on a comprehensive methodology that takes into account brand awareness, demand, product availability, and overall consumer ratings.
Ranking of Sports Brands in Ukraine: Top 5 Companies
The following brands made it to the top five:
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Puma - 28.72 points (100%)
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Adidas - 27.16 points (94.6%)
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New Balance - 20.63 points (71.8%)
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Joma - 13.57 points (47.2%)
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Craft - 9.92 points (34.5%).
Popularity of Sports Brands: What Influenced the Results
Experts note that price, product quality, and availability of goods in the Ukrainian market played a key role in forming the ranking. An important factor was also the adaptation of brands to consumer needs in the context of war and economic changes.
1. Puma
Puma topped the ranking due to its high awareness, wide range of products, and active presence in the Ukrainian market. The brand offers modern designs and competitive prices, making it attractive to various categories of buyers.
2. Adidas
Adidas took second place, demonstrating consistently high demand. The company maintains strong positions due to product quality, technological innovations, and a wide sales network.
3. New Balance
New Balance secured its place in the top 3 thanks to comfort and quality. The brand is especially popular among those who value convenience and durability in sports footwear.
4. Joma
Joma showed an average result but remains competitive due to its affordable price and focus on the mass market segment.
5. Craft
Craft rounded out the top five by maintaining its position due to specialized sports clothing that is in demand among professional athletes.
Recall that the ranking was compiled using the methodology of Ukrainian Business Award, which evaluates brands based on a set of market indicators.
Previously, we presented the top 5 mayonnaise brands in Ukraine in 2026.
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