Tourists have determined the best city in Europe

Florence has been recognized as the best city in Europe according to the World's Best Awards 2025, which has been organized for the fifth consecutive year by Travel + Leisure magazine. Readers choose their favorite destinations around the world, and this time they unanimously awarded the title of the best to the Italian city of Tuscany. Florence even ranked 11th in the overall standings, surpassing global capitals like Paris and Barcelona.

Attractive Italy continues to draw more and more tourists, which is confirmed by official data. The country is visited by more foreign guests than ever before, in particular, Florence and Rome are true magnets for travelers. Meanwhile, Spain deserves attention for its history, especially the cities of Seville and Granada with their old quarters and heritage. However, France, noted for its high number of tourists, unfortunately, did not make the list of the best cities. This fact may indicate a shift in tourist choices, who prefer less known but more authentic places.

Travel is no longer just about crowded tourist cities, but about seeking unique experiences and atmosphere. It is important to maintain a balance between tourist routes and authentic experiences, which are primarily discovered in smaller, lesser-known destinations.