Lines stretch for hours at Italian Dolomites as influencer-induced crowds overwhelm infrastructure

Tourist gridlock in the Dolomites

According to УНІАН — Туризм: In Italy's Dolomites, the Three Peaks of Lavaredo have become so popular among social media photographers that visitors now endure queues lasting several hours. The region's infrastructure is straining under the pressure, prompting local authorities-for the second consecutive year-to restrict access and urge visitors to book tickets online. Despite these measures, tourist numbers continue to break records. Factors behind the transport chaos include a spell of fine weather after three days of rain, limited seats on shuttle buses, and a lengthy ticket-purchasing process.

The Three Peaks of Lavaredo are a UNESCO World Heritage site. Footage of the long line was filmed in the village of Misurina, roughly an hour's walk from the peaks. Buses to Cortina d'Ampezzo run every 30 minutes, and wait times during peak hours can reach 45 minutes. Dolomiti Bus director Gabriele Mariani stated:

“We constantly monitor visitor flows and adjust transport operations according to demand.”

Solutions to over-tourism

Influencers themselves are offering tips to dodge the crowds. One travel blogger on TikTok suggests taking the bus to Cortina d'Ampezzo for €10. Authorities also advise booking parking in advance; parking near the Three Peaks costs €40 for 12 hours. Meanwhile, access to the Seceda lookout point requires a €5 fee.

The situation has sparked concern among tourists and locals alike. One commenter remarked:

“These are just sheep following influencers,”

while another pointed out: “You have one of the most beautiful countries in the world, yet everyone flocks to just a few popular spots.” The overcrowding at the Three Peaks of Lavaredo contrasts sharply with conditions at Passo Giau, where visitor numbers are roughly 80% lower.

Tourist numbers in the region have set new records this year, reflecting a growing appetite for the natural beauty of the Dolomites. As one observer noted: “Just think: before social media, almost nobody knew about these places.” Yet despite the economic benefits of tourism, experts urge caution. “Money is good, but there is a limit-especially when the environment, biodiversity, and natural landscape suffer,” warned Fabrizio Schiandra.

In other tourism news, strikes at Palma de Mallorca airport are scheduled from July 27 to 30, which could significantly affect travel flows.

The situation at the Three Peaks of Lavaredo underscores the need for careful management of visitor numbers at popular natural sites. Balancing the economic advantages of tourism with environmental preservation remains a critical challenge. Authorities and tourism companies must explore new solutions to ensure a comfortable experience while preventing overcrowding and protecting the area's natural balance.