Ukraine Showcases Tourism at ITB Berlin 2026: Key Visitors to the National Stand

Ukraine's Presence at ITB Berlin 2026

According to Міністерство Туризму: Ukraine participated in the international ITB Berlin 2026 tourism trade fair with a national stand bearing the slogan 'Let’s Plan Ukraine.' The stand's official opening ceremony during the event featured representatives from numerous Ukrainian state and public organizations. The presence of high-ranking officials from Germany and international bodies underscored the global interest in Ukraine's tourism sector, which is actively rebuilding and seeking international partnerships.

The State Agency for Tourism Development of Ukraine expressed gratitude to the organizers of ITB Berlin and to Messe Berlin GmbH for providing exhibition space free of charge and for their ongoing support. Ukraine's involvement in this major industry event highlights the strategic priority the country places on revitalizing its tourism industry as a key economic driver.

Supporting the Ukrainian Stand

The Ukrainian national stand received backing from a coalition of state and industry bodies, including:

• Ministry for Communities and Territories Development of Ukraine
• Tourism and Promotion Department of the Kyiv City State Administration
• Lviv Tourism Office
• Department of Sports, Youth, and Tourism of the Lviv Regional State Administration
• Department of City Marketing and Tourism of the Vinnytsia Regional State Administration
• Department of Regional Development of the Chernivtsi Regional State Administration
• Association of Incoming Tour Operators of Ukraine
• UHRA - Ukrainian Hotel & Resort Association
• Ukrainian Horeca Cluster
• Hutshub
• Apartel

Prominent international figures who visited the stand included:

• Kai Wegner, Governing Mayor of Berlin
• Christoph Ploß, Coordinator of the German Federal Government for Maritime Economy and Tourism
• Mario Tobias, CEO of Messe Berlin GmbH
• Gloria Guevara, President and CEO of the World Travel & Tourism Council

The recognition of Ukraine's stand at ITB Berlin 2026 signals growing international interest in the country's tourism potential.

Ukraine's participation in ITB Berlin 2026 represents a significant step in the recovery and global promotion of the nation's tourism industry. The high level of representation and the broad support from both public and private organizations demonstrate a concerted national effort to attract international visitors and investment, which is crucial for regional economic growth and stability. The fair also provided a vital platform for sharing expertise and establishing business contacts with potential partners in the global tourism market.