What Ukrainians Cherish Most from Overseas: Food, Clothing, Cash, and Electronics Lead the Way

Insights into Gifts Sent to Ukrainians from Abroad

According to Radiotrek — Світ: A survey conducted in August 2026 by Info Sapiens and bodo reveals compelling insights into the types of gifts Ukrainians receive from their family and friends living abroad. Approximately 83% of those surveyed maintain connections with relatives, friends, or acquaintances overseas. Among them, 69% occasionally receive gifts from these loved ones.

Frequency and Occasions for Receiving Gifts

When it comes to how often gifts arrive, 21% of respondents get them several times a year, 20% receive gifts annually, and 14% less frequently. The most common occasions for sending presents include:

• Birthdays (58%)
• Just because, without special reason (46%)
• New Year or Christmas holidays (37%)
• Mother’s or Father’s Day (5%)
• Weddings or wedding anniversaries (3%)

The types of gifts Ukrainians most often get from abroad are:

• Food and sweets (53%)
• Clothing or footwear (40%)
• Money (35%)
• Souvenirs (24%)
• Cosmetics or perfumes (19%)
• Electronic devices or gadgets (19%)
• Medicines or vitamins (18%)

Looking ahead, respondents expressed preferences for gifts they would like to receive: 38% favor money, 26% prefer clothing or shoes, 24% are interested in electronics or gadgets, and 22% would like food and sweets. This highlights the valuable role these gifts play in Ukrainian households and their significance beyond mere material value.

These findings underscore the crucial role of international relationships for Ukrainians who continue to nurture bonds with loved ones living abroad. In times marked by economic challenges, gifts from overseas serve as meaningful tokens of care and solidarity. Understanding these preferences offers valuable guidance for retailers and marketers aiming to tailor their offerings to meet the evolving needs and desires of Ukrainian consumers in today’s social and economic landscape.